Big data is a buzzword you must be familiar with now as it seems like every company is using it to take advantage of a new business intelligence model. That’s not surprising for businesses that generate large volumes of customer data. A recent study revealed that 1.7 megabytes of data get created every second for every person on earth, and it’s not difficult to collect and use that data.
So, what’s the sudden rush behind Big Data? Well, it has the power to establish correlations between unrelated events and determine behavioural patterns. But how do you use Big Data to increase sales effectiveness with good data? Well, apart from searching for names of companies in Canada, we’ve highlighted some of the best ways you can do it:
Targeting the Audience
Every company’s clients leave their digital footprint when browsing on their website and social media accounts. The traces may not seem significant at first, but these can be used for precise audience targeting and used to enhance sales further. Good data can reveal a lot about the interest and needs of potential clients, and you can use this information to customize offers specific to their needs.
Location Base Analytics
Good data isn’t just useful for analyzing the traits of customers as you will also gain insights about location-based opportunities for your business. The days of going through a Canada company directory are over as you can use good data to target different regions, towns, or even countries using various methods to promote specific products based on the pretences of the locals. This can be crucial for markets where there are major cultural differences, and it’s hard to find common denominators.
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Scott’s Directories Attn: Customer Service
507 Lakeshore Rd. E. Suite 206-D, Mississauga
ON L5G 1H9