Business Database

5 Steps to Help Keep Your Corporate Database Up to Date

Managers, CEOs, and tech insiders all agree that we live in the era of big data. Whether you’re working in healthcare, financial services or manufacturing, chances are that many of your key operational processes depend on insights derived from your corporate database. Indeed, The International Data Corporation predicts investment in data analytics will have grown to a staggering $203 billion by 2020.

But while our ability to collect and compile data has grown exponentially, each corporate company database may offer very little actual value to the organizations that administer them. On average, up to 20% of the information contained within a corporate database is unsuitable for use. This so-called “dirty” data has real financial impact on your business. According to Sirius Decisions, just one bad record could cost you as much as $100.

Think about it, when your sales or support teams attempt to reach out to clients, how much time will they waste on correcting inaccurate, incomplete or redundant data? Apart from these inefficiencies, a poorly managed corporate company database will also be difficult to mine for analytics purposes. The end result is poorer customer service and less effective decision making. With that in mind, here are some critical steps that will help you clean and maintain your corporate business database.

For more details visit original source: https://www.scottsdata.ca/5-steps-to-help-keep-your-corporate-database-up-to-date/

Contact Details:
Scott’s Data
sales@scottsdirectories.com
1-844-271-0314

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Business Database

The Ideal Business Database for Result-Oriented Marketing

Today more than ever, a company relies on its marketing team’s efforts. However, with an ever-changing landscape and ongoing digital advances, marketing has become somewhat challenging. For you to achieve the results you need to grow your company, it is critical to use a reputable business database.

The operative word is “reputable,” meaning a respected and trusted source developed it and continues to maintain it to perfection. While databases are a dime a dozen, not all are the same. Some business databases have such limited or inaccurate information that using them does businesses like yours more harm than good.

Accomplishing Goals

By selecting the right business database, you will accomplish several goals. For one thing, your marketing team will have access to critical details anytime. Beyond a name, phone number, and address, the database will provide a wealth of information that helps your team succeed. With a few clicks of the mouse, it can get information about a specific company; that in turn will help your team to create a compelling strategy or campaign for optimal results.

For more details visit original source- https://www.scottsdata.ca/the-ideal-business-database-for-result-oriented-marketing/

Contact Details:
Scott’s Data
sales@scottsdirectories.com
1-844-271-0314